Join Us on Social Media with Facebook Twitter & Pinterest
Posted by s411y in Ecotourism, Farmstay Blue Mountains, Social Media, Things to do in Sydney, Tours From Sydney | July 03, 2013One of the best ways we connect with people around the world who are interested in travelling both to and around Australia is through our social media portals.
Currently you can find us on the following social media platforms:
Of course! It’s been a great platform for sharing the best images of the Australian bush with the most Likes coming from countries beyond Australia – as we’re exotic to foreign nationals while often being humdrum to the locals!
We’ve been doing twitter for four years and recently cracked our 16,000th follower! All organically developed, have never bought any followers – we have a fantastic rate of engagement going on.
Pinterest is another great way of showcasing the simple glories of the Australian outback. Some of the boards we’re developing are things to do in Sydney and Blue Mountains tours while we find our best images regularly experience (modest admittedly) small bursts of viral sharing.
Instagram?
Sorry call me a Luddite but I don’t have a smart phone!
A Return on Investment
The truth is that our social media activities have not yielded a massive return for the hours and content that we’re published.
However what they have done is help us sharpen our wits around what messages we’re putting out there – the images we publish, the albums we create, the words we use to convey what we’re about as a small boutique Australian tour company.
Pinterest in particular is great as a way to publicly catalogue our images. There are times when I’m out on a tour and thinking gee I need to access our logo to send to a magazine manager needing our logo for an ad, and suddenly I remember I can grab the logo straight from Pinterest!
Inevitably social media is an investment in creating your own magazine so give me another 2-3 years and I should have my own little small-magazine-audience – lots of work ahead of course.
Happy travelling!
- Sally.
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